How Paid And Organic Search Impact Long Island SEO

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By Paula Hess


Every search performed on Google, Bing, or any other engine will yield numerous results. Did you know, though, that these are curated through different means? This brings us to the discussion of organic and paid search. Both of these practices matter, but what exactly do they entail? For those that are thirsty for knowledge on the matter, here is what Long Island SEO companies will be able to offer for starters.

If you're curious to know what paid search entails, names such as www.fishbat.com will tell you that it involves paying a certain amount of money in order to be featured. To be more specific, your business will show up whenever someone types in a particular term. If someone were to enter a term like, "New York dentists," it would make sense for medical practices in said area to show up first. This is the basic premise of paid search.

Organic search, on the other hand, occurs when search engine algorithms are able to function as they should. This is a bit tougher, if not impossible, to manipulate and can only be facilitated by following the proper SEO practices. Failure to do so will not only have your website penalized, but may prevent your site from showing up at all. With this information in mind, you may be curious to know whether it's better or worse than paid search.

When it comes to the battle between paid and organic search, both practices are so different that it's almost impossible to compare them. Both have their places in Long Island SEO, and the fact that they carry out different functions makes them all the more worthwhile. If you want results right away, it would make sense to look into paid search. However, for long-term results with more staying power, organic is the way to go.

Hopefully this piece has given you a better understanding of what paid and organic search are all about. While they might seem like they're opposed in a number of ways, the truth of the matter is that both are necessary. They provide the results that people are looking for, regardless of how much money businesses are willing to spend on SEO. When the right practices are followed, the ideal search results will arise.




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