Benefits OF LED Advertising Displays

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By Christine Mitchell


The best way to create awareness of a new product and gain a new market is through promotion. You will not increase your sales if you are not good at promoting new brands or even the existing ones. With the development of technology, businesses are starting to adopt digital billboards to market their products. Significant advantages are being enjoyed by people who use LED advertising displays. Here are some of the advantages.

The first benefit is that the images in these digital billboards are bright and are displayed vividly such that no person will pass by without looking at the display. It grabs the attention of many people and this is a significant advantage of this mode of promotion. The traditional billboards cannot compare to these ones because they had very little light which was not enough to catch the attention of people and make them stop to read the message.

Similarly, they give the user an opportunity to display contents at specified times. In case it is a restaurant, you can have an ad on happy hour meals until the evening but the once the happy hour comes to an end, you can have a different ad for the night. That way, you get to display contents uniquely at designated times to different audiences.

Additionally, you can operate the LED billboard from anywhere. You do not have to be physically at the location of the display to change the message or product you are advertising. It is possible to remotely operate a display from anywhere if there is a digital connection. Some companies will have a product do well in a certain city and then want to try it in a different market. To advertise, all they do is upload the content to the other billboard and it starts running.

Also, these LED screens can run up to at least thirty thousand hours without any need for maintenance. It shows that they are long lasting. The bulbs and tubes will not have to be replaced now and then like in the traditional posters. This shows that their will be few or no extra costs for repairs indicating that these displays are cheap to maintain. With low maintenance cost, the charges for advertising is low and a lot of money goes to savings.

Billboard firms also enjoy the advantages of changing from traditional posters to the digital ones. The bound being that with the traditional screens there was a static ad to a single customer but with the digital screens, you can take many ads with up to ten customers at the same time. As a result, there is diversification of customer base and increase in income.

Controlling the message is also an advantage brought about by these digital displays. They allow you to change the content of the advert if you are the person sponsoring. When there is a lot of traffic or it is rush hour, to attract clients you can lower the cost of products by giving offers. More customers will walk into your store.

In conclusion, the LED displays are power saving and consume very little amounts of energy which makes them energy efficient. Using such display will help you reduce the cost of advertising significantly since the power bills will be small.




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