Unique Marketing Giveaways That Your Clients Will Appreciate And Keep

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By Christopher Smith


If you are going to succeed in business you have to have loyal customers and clients. Expanding your client base and keeping current customers is at the heart of all good marketing campaigns. Corporate marketers are always trying to come up with new ways to get, and keep, the company's name in front of past and potential clients. Instead of the old pens, pencils, and ball caps, some enterprising marketers are using popular gadgets to create unique marketing giveaways.

Aromatherapy and diffusers are examples of current trends. It seems like everyone is using scented oils, diffused into the air, to create a stress free atmosphere. Instead of offering the traditional room diffusers, companies are handing out a plug in version in the form of USB diffusers. This handy gadget fits neatly into almost any electronic device to create a pleasant scent clients can carry with them wherever they go.

The laws regarding using a mobile device while driving are getting stricter all the time. Some states won't let drivers even have devices in their laps when vehicles are in motion. Corporate marketers have responded by creating imprinted phone mounts for valued clients. This is a strategy that reinforces how seriously the business takes driving and texting. It is also something that will be right there each time the client enters his car.

People today seem fascinated by taking pictures of themselves. The selfie stick is something a lot of customers use every day. Marketing departments are imprinting selfie keychains with corporate logos and handing them out to customers. Using the selfie keychain is just a matter or connecting the remote to a phone and taking a picture with the camera.

One gimmick that is catching everybody's attention is the power bank juice box. The power bank is inside the box, which gives the business plenty of room on the outside to come up with clever messages. You can't assume the client will keep the box, so imprinting the information on the power bank is important.

Bottle openers aren't exactly high tech, but they are always useful and something most people will keep. The ones that are replicas of classic soda bottles will be a big hit at corporate events or trade shows. They are cheap enough to give away to everybody who comes by your booth or through the door. Food bowls are another great idea that customers will keep and use on a regular basis.

Germs are something on most people's minds these days. Hand sanitizers are very popular. There are mini-sanitizer spray bottles marketers are handing out to clients with the company logo clearly imprinted on the front. They have a contemporary shape that makes them attractive additions to purses and pockets.

One way to help build your brand is to give good customers and potential customers clever reminders of your business. Marketing gimmicks aren't new. They have been around for many years, and will continue to be around because they are so effective and popular.




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