Long Island SEO: The Do's And Don'ts Regarding Page Load Improvement

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By Arthur Williams


What are some of the greatest variables that play into Long Island SEO and search engine optimization as a whole? The speed at which your website loads is nothing short of vital, and there are many factors that play into this. Most experts can pinpoint said factors, but those on the outside may want to learn more. For those that wish to improve their sites from a speed standpoint, keep the following do's and don'ts in mind.

If you'd like to speed up your website, images should be properly optimized. Reputable names in SEO such as fishbat.com will tell you to choose file sizes that are smaller, JPEG being one of the most common examples. Furthermore, these images should be cropped or resized so that they better fit your site's layout. Otherwise, the entire presentation will seem off. Needless to say, images play a pivotal role in how websites rank.

Next, if it's possible, revamp your website so that it has a simpler presentation. It may seem tempting to add numerous videos and photos, but this can actually hinder your site's performance. This is especially true when it comes to smartphones, as they typically have less power under the hood than the average desktop computer. Furthermore, text will still provide vital information in the absence of other media, so visitors will still gain substantial value.

Now let's discuss a few things to avoid when it comes to improving page loading speed on websites. First, a lack of understanding of content delivery networks can be fatal to your site's overall performance. For those that don't know, a CDN is a collection of servers that allow people to access sites as close to their geographical location as possible. Cloudflare and Amazon CloudFront are a few examples. In any event, if you use a CDN, your site is more likely to load quicker for the average user, no matter where they are.

What about the possibility of multiple website plugins being used? This is another oversight that business owners should be aware of. Even though WordPress, for example, offers add-ons that can improve the user experience, it's possible to go overboard in this respect. What this means is that you should be mindful of the addons you keep active. By doing so, you'll be able to keep your site working at a steady clip, no matter what content is being presented.




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