Some people are natural salespersons while others have to be taught. Either way, their orientation regarding the product they are selling or brand they will be representing determines their rate of success. You need to organize sales coaching workshops training sessions that sharpen their skills in readiness for the field. How do you make these sessions effective and successful?
The most important trick for marketing is to pick the right people. If you need a horse to compete in a race, you must distinguish it from a donkey. Choose people with a positive attitude and who believe in the product they are selling. No amount of lecturing will change a person unless it comes from within.
Choose a venue that is appropriate for the session. The best venue is where they can train in peace and concentrate for long hours. If you are training executives, they should be housed at a venue that befits their class. Ensure that the venue has no distraction that would affect their concentration.
Consider the product to be sold when choosing the people to train and designing content. A person who sells cars might not be good at selling FMCG. The level of preparation for a vehicle seller will also differ from that of a real estate dealer. Each person should be trained to handle the unique character of buyers and the goods he or she is selling.
Bring a facilitator who is clear and eloquent. If they will leave the room with confidence and make clients believe in their stories, they must master their products. This will only be possible if their trainer has also mastered his. A trainer who is not clear and eloquent will mislead his or her trainees. You end up with salesmen and women who cannot close business.
The venue must have necessary communication equipment to support delivery. These equipment include microphones, adequate space, projectors and demonstration boards, among others. Prepare simple slide shows and let the learners to engage by asking questions. If they learn in a sophisticated environment, they believe in their product and brand, which enhances their returns.
Prepare the information in a manner that is easy to digest. These trainees will be taking your cue when they get to the field. If you use a long route to explain simple facts, they will also adapt the same and end up confusing their clients. They will lose the few opening minutes available to make an impression. If they miss some of the details in your presentation, they will not pass them to clients as well. You will therefore be sending unqualified persons to mislead your potential clients in the field.
Use mentors as part of your lessons. These mentors have a personal story to tell that would encourage the new entrants. Your trainees will also see that it is possible to succeed in the industry. Mentors may also take the trainees with them in the field to see their practical application. Mentors share an inspiration that cannot be gotten from books.
Obtain feedback from the learners and use it to improve on your content. Identify serious learners and weed out those who cannot keep up. By the end of these sessions, you should be certain that your trainees can deliver to your expectations and represent the brand effectively.
The most important trick for marketing is to pick the right people. If you need a horse to compete in a race, you must distinguish it from a donkey. Choose people with a positive attitude and who believe in the product they are selling. No amount of lecturing will change a person unless it comes from within.
Choose a venue that is appropriate for the session. The best venue is where they can train in peace and concentrate for long hours. If you are training executives, they should be housed at a venue that befits their class. Ensure that the venue has no distraction that would affect their concentration.
Consider the product to be sold when choosing the people to train and designing content. A person who sells cars might not be good at selling FMCG. The level of preparation for a vehicle seller will also differ from that of a real estate dealer. Each person should be trained to handle the unique character of buyers and the goods he or she is selling.
Bring a facilitator who is clear and eloquent. If they will leave the room with confidence and make clients believe in their stories, they must master their products. This will only be possible if their trainer has also mastered his. A trainer who is not clear and eloquent will mislead his or her trainees. You end up with salesmen and women who cannot close business.
The venue must have necessary communication equipment to support delivery. These equipment include microphones, adequate space, projectors and demonstration boards, among others. Prepare simple slide shows and let the learners to engage by asking questions. If they learn in a sophisticated environment, they believe in their product and brand, which enhances their returns.
Prepare the information in a manner that is easy to digest. These trainees will be taking your cue when they get to the field. If you use a long route to explain simple facts, they will also adapt the same and end up confusing their clients. They will lose the few opening minutes available to make an impression. If they miss some of the details in your presentation, they will not pass them to clients as well. You will therefore be sending unqualified persons to mislead your potential clients in the field.
Use mentors as part of your lessons. These mentors have a personal story to tell that would encourage the new entrants. Your trainees will also see that it is possible to succeed in the industry. Mentors may also take the trainees with them in the field to see their practical application. Mentors share an inspiration that cannot be gotten from books.
Obtain feedback from the learners and use it to improve on your content. Identify serious learners and weed out those who cannot keep up. By the end of these sessions, you should be certain that your trainees can deliver to your expectations and represent the brand effectively.
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