Long Island Advertising Agencies: What Are Spectacles?

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By Paula Hess


Have you heard of the Spectacles from Snapchat? If not, these technological sunglasses are the aforementioned social media network's first foray into the tech market. The idea behind this gadget is that, while being worn, they can allow people to record and share video content to Snapchat in an instant. There's more to know about Spectacles than this, though, and there are many Long Island advertising agencies that can shed light upon.

Your local fishbat Long Island advertising agency can tell you that Spectacles weren't available to everyone at first. As a matter of fact, they had very limited availability before Snapchat eventually produced more to be sold. However, demand didn't grow and supply failed to move at an expected pace. One of the possible reasons for this is price, which isn't justifiable for all Snapchat users across the board.

While of Spectacles may not have grown to the degree that Snapchat might have wanted, the concept behind this technology stands out. The idea of recording video content with your own sunglasses sounds like something out of an action movie. However, as technology grows, many products that seem to only exist in fantasy will become real. If you'd like an example of this, you needn't look further than Spectacles.

Now that you have a general understanding of Spectacles, as a product, what could be done to improve its sales in the long term? Perhaps greater awareness through solid marketing could help, but this may not be enough. Maybe Snapchat could lower the price of the Spectacles so that they're a better impulse buy option. These are just a few ideas, but whether or not these will yield legitimate results is up in the air.

The slow progress of Spectacles isn't indicative of Snapchat as a whole. As a matter of fact, many people still use this social channel to record and share videos with those they're connected with. More than anything else, the Spectacles situation shows that, at times, jumping into the hardware market can be a difficult task. Not every project sticks the landing and Spectacles is further proof of this. It's safe to assume that this piece of hardware will become a distant memory.




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