If there's one fact that Internet marketing companies across the board will stress, it's the importance of readable content. Simply put, if the content on your site isn't easy to read, you may not see success. Fewer people will come to your site again and, by proxy, you will see a lower number of sales over the course of time. When it comes to making website content more readable, the following 4 tips will go a long way.
One of the ways to create readable content, according to the likes of fishbat.com, is by using simple colors. One of the reasons why white text over a dark blue background, for example, works is because of how these two shades complement one another. The text pops against the background, which makes it easier to read. Any Internet marketing company will agree, but there are other factors to keep in mind as well.
You should also create text so that it's large enough to be seen. Not only will this make your content bolder, allowing it to stand out, but it will be easier for your visitors to read as well. Granted, there are certain situations where scaled down text works, such as the creation of captions for images. However, you'll learn that exceptions like these are few and far between. Larger text works best, so keep this rule in mind for the future.
The types of fonts used go a long way in terms of creating website content, too. When reading a blog post, chances are that you will be met with a relatively simple typeface like Arial or Times New Roman. The main reason for this is that these font styles are basic, which makes them far easier to read than a more stylistic font. While the latter can be used for branding, it doesn't serve a tremendous purpose in terms of making content more readable.
White space is arguably the most important factor that goes into making website content more readable. To say that this feature matters would be an understatement, especially when you consider that it gives your text room to breathe. Have you ever read a blog post that has lines of text located close to one another? It can become difficult to read the entire piece, but this problem can be fixed with an increase in line spacing.
One of the ways to create readable content, according to the likes of fishbat.com, is by using simple colors. One of the reasons why white text over a dark blue background, for example, works is because of how these two shades complement one another. The text pops against the background, which makes it easier to read. Any Internet marketing company will agree, but there are other factors to keep in mind as well.
You should also create text so that it's large enough to be seen. Not only will this make your content bolder, allowing it to stand out, but it will be easier for your visitors to read as well. Granted, there are certain situations where scaled down text works, such as the creation of captions for images. However, you'll learn that exceptions like these are few and far between. Larger text works best, so keep this rule in mind for the future.
The types of fonts used go a long way in terms of creating website content, too. When reading a blog post, chances are that you will be met with a relatively simple typeface like Arial or Times New Roman. The main reason for this is that these font styles are basic, which makes them far easier to read than a more stylistic font. While the latter can be used for branding, it doesn't serve a tremendous purpose in terms of making content more readable.
White space is arguably the most important factor that goes into making website content more readable. To say that this feature matters would be an understatement, especially when you consider that it gives your text room to breathe. Have you ever read a blog post that has lines of text located close to one another? It can become difficult to read the entire piece, but this problem can be fixed with an increase in line spacing.
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