How Online Marketing Companies Approach Valentine's Day

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By Arthur Williams


Valentine's Day is, to many, one of the most thoughtful times of the year. It's when you show that certain someone in your life just how much you appreciate and value them, which business owners across the board have tried to focus on. They might not have succeeded, but it can be argued that it was a simple matter of advertising. This is where online marketing companies come into play, as they can help leading up to this particular holiday.

If you'd like to capitalize on Valentine's Day, you should know that a personable nature goes a long way. Businesses should be viewed as more than just vehicles that move products, which an online marketing company can help with. When you open yourself up to others, it helps you become viewed in a better light. This is a difficult point to explain, but know that if you have fun with your marketing campaigns, the results will be better.

This idea of personable marketing is especially true when it comes to pictures, videos, and other visual content. When people are active on social media, their attention is drawn more so toward content that includes more than just text. The more shareable an image is, the more likely it is that a company will see engagement. Visual media goes a long way and the likes of fishbat.com will be able to agree.

Valentine's Day marketing on social media includes hashtags, which you should think about using. Not only does this make your content seasonal, but it will be more likely to come up in searches as well. What this means is that the average person can stumble upon your content without meaning to. Depending on how well-crafted your content is, that person may want to learn more about your business and what it provides.

You can generate more attention on social media by holding contests and competitions. These can be used to give away products, candy and gift cards included, but you must have entrants follow certain rules. Such rules include liking your company page and giving their email address so that they can be contacted provided they win. If your prizes are worthwhile, you will see numerous entrants attempt to come away the victor.




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