For those that are into music, podcasts, and audio in general, SoundCloud may be the site for you. It incorporates these various types of media and social networking capabilities, which makes it a unique entity. If you'd like to use it for business endeavors, there are a few things that you should know beforehand. Here are some important SoundCloud do's and don'ts that online marketing companies will be able to offer.
DO understand the importance of sharing. Just because you post high-quality content on SoundCloud doesn't mean that your work is cover. According to names such as www.fishbat.com, it's equally important to share your work on the various other social platforms you're active on. Not only will this create awareness, but it will increase the likelihood of your SoundCloud account seeing engagement. Social sharing is one of the many endeavors that an online marketing company can stress.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
DO understand the importance of sharing. Just because you post high-quality content on SoundCloud doesn't mean that your work is cover. According to names such as www.fishbat.com, it's equally important to share your work on the various other social platforms you're active on. Not only will this create awareness, but it will increase the likelihood of your SoundCloud account seeing engagement. Social sharing is one of the many endeavors that an online marketing company can stress.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO know that SEO is possible. You may not think that search engine optimization has a place on SoundCloud, but you'd be surprised by how much can be done in this regard. With every piece of content that you upload, you have the opportunity to include a description. This will allow you to implement relevant terms and keywords you'd like to rank for. Take advantage of this, as it will provide a substantial SEO boost in the long term.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
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