Anyone that works in Long Island SEO and online marketing will attest to the hustle and bustle associated with this field. As a matter of fact, matters can become so fast paced to where social media is overlooked. This shouldn't occur, which is why content calendars must be developed. In order to make yours as perfect as possible, the following do's and don'ts should be adhered to. Before long, you'll see the results of your hard work.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO build content calendars so that they're scheduled far ahead of time. You can also obtain Long Island SEO success by scheduling your content as far ahead of time as you can. This will work in your favor in a couple of ways. First, it will require less work from you in the long term. Second, it will keep you on track, meaning that you won't find yourself going off course. These are just a few reasons why planning ahead of time is important.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
DO keep your content varied. One of the cardinal rules of creating a content calendar is to ensure that its posts are as varied as possible. For example, if you have an infographic scheduled for one day, you shouldn't have an infographic scheduled the day after. Change things up by sharing an article or blog post instead. This is just one of the many suggestions that companies such as fishbat can offer.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO build content calendars so that they're scheduled far ahead of time. You can also obtain Long Island SEO success by scheduling your content as far ahead of time as you can. This will work in your favor in a couple of ways. First, it will require less work from you in the long term. Second, it will keep you on track, meaning that you won't find yourself going off course. These are just a few reasons why planning ahead of time is important.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
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