One may have a great product that would be beneficial to many people but they need a way to get the word out. One must introduce the product to the market and promote it before any sales can be made. Postcard marketing is a direct promotion strategy that makes use of little visually appealing pieces of cardboards to communicate a message. It is simple and flexible.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The most effective cards have a promise of value. This is an incentive of something other than just benefits and uses of the product. It could be anything from discounts to two for one offers. One should decide on a feasible perk.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
Images are a great way to ensure the message stays ingrained in the mind of the recipient. This is the whole point of logos. Images used alongside words are retained in the mind of the mind for up to three days by a large percentage of the recipients. The image should be relevant to both the message and target demographic. It must also be eye-catching.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
The cards are sent through the mail to a prescribed mailing list. The list usually includes previous customers and others whose purchase history and other factors suggest a high likeliness of buying this product. The production and processing is pretty simple. A professional design is advised but not absolutely necessary. If the following guidelines are followed, one can achieve the same as a professionally designed piece.
The most effective cards have a promise of value. This is an incentive of something other than just benefits and uses of the product. It could be anything from discounts to two for one offers. One should decide on a feasible perk.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
Images are a great way to ensure the message stays ingrained in the mind of the recipient. This is the whole point of logos. Images used alongside words are retained in the mind of the mind for up to three days by a large percentage of the recipients. The image should be relevant to both the message and target demographic. It must also be eye-catching.
The card should have a single message. It is tempting to try to cram multiple topics or products onto the card. This will only work to scatter the attention of the beholder. The scope of the material should be limited.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
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