How much do you know about your favorite social media websites? You may know how to use Facebook, for example, to interact with friends and perhaps push your own business to the next level. With all the accurate information that exists online, there are other pieces of information that, simply put, don't hold up. When it comes to social media myths, there are the ones that a Long Island advertising agency can easily debunk.
"The more followers or fans I have, the more successful I'll be." It's easy to be enticed by a high follower count, but this alone doesn't equate to social media success. Even if you're managing an account with one million followers, you have to still reach out and engage them. They must also be interested in what your company is about. In situations like these, having fewer but more involved fans is preferred. Reputable firms like fishbat will tell you the same.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"Social media the only marketing tool my business needs." Social media is seemingly everywhere, but to say that it's only tool that a business requires would be an oversight. Success on the digital front is acquired through various means, including, but not limited to, SEO, web, and graphic design. What this means is that you will require a multifaceted approach. Sticking to social media alone won't help drive the results you're looking for.
"The more followers or fans I have, the more successful I'll be." It's easy to be enticed by a high follower count, but this alone doesn't equate to social media success. Even if you're managing an account with one million followers, you have to still reach out and engage them. They must also be interested in what your company is about. In situations like these, having fewer but more involved fans is preferred. Reputable firms like fishbat will tell you the same.
"I have to choose between focusing on my social media or my website." This doesn't have to be a compromise you must make without question. As a matter of fact, business owners would be wise to place focus on both channels. In most cases, a website will distribute information and create sales, whereas social media will drive attention to said website. This is a winning formula and it's one that more business owners should follow.
"I must have an account on every social media website." Despite what you may think, having an account on every social media isn't necessary to achieve results. Keep in mind that some of these platforms will complement your business better than others. For instance, if you run a real estate firm, you may want to use LinkedIn so that you can connect with fellow agents, brokers, and perhaps buyers. In this situation, you may focus less on other platforms so that you can invest more into LinkedIn.
"Social media the only marketing tool my business needs." Social media is seemingly everywhere, but to say that it's only tool that a business requires would be an oversight. Success on the digital front is acquired through various means, including, but not limited to, SEO, web, and graphic design. What this means is that you will require a multifaceted approach. Sticking to social media alone won't help drive the results you're looking for.
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Please contact fishbat to learn about how social networking may assist your business.
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