For those that are looking to market on social media, there are many platforms to consider. Tumblr is nothing short of unique, but don't let its presentation fool you. There is a certain strategy that's needed in order to appeal to the user base that uses this platform. For Long Island advertising agencies, creating the strategy in question and carrying through with it is essential. Here are the do's and don'ts of advertising on Tumblr that will lead to progress.
DO position yourself as a content creator. Content is part and parcel of the social media experience, but this is especially true when it comes to Tumblr. There is a bevy of long-form blogs, videos, and GIF sets that make this platform stand out from the rest. In order to promote oneself on this site - and the likes of fishbat will agree - position yourself as a content creator first. Your success in the business world won't matter as much to the site's younger crowd.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
DO position yourself as a content creator. Content is part and parcel of the social media experience, but this is especially true when it comes to Tumblr. There is a bevy of long-form blogs, videos, and GIF sets that make this platform stand out from the rest. In order to promote oneself on this site - and the likes of fishbat will agree - position yourself as a content creator first. Your success in the business world won't matter as much to the site's younger crowd.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T underestimate your competition. No matter how confident you believe you are in your Tumblr skills, there's a good chance that there's someone using the platform more effectively. What this means is that you should look at what your competition is doing differently. Furthermore, focus on your own weaknesses and see if they can be turned into strengths. Don't let this come at the cost of your individuality, though, as the best Tumblr marketing efforts tend to stand out from the rest.
About the Author:
Would you like additional information about what you've just read? If so, visit fishbat now.
0 التعليقات
إرسال تعليق