Convenience Of Using Mobile Billboard Truck

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By Christine Rogers


Every company has marketing strategies. They apply these to accomplish their need to let customers familiarize their products. They do advertisements, product launching, and celebrity endorsements. When it comes to roaming outdoor ads, a mobile billboard truck will help them get closer to the public.

This method is still the commonly used method of mobile advertising today since its first introduction. This is the most convenient marketing strategy. It is due to its box shape where they can put up their print ads on all of its sides. Aside from that, the truck can drive all day within the streets megacities and metro areas.

Other features can be added to the trucks as well. The company may place LED lights that will take effect during nighttime. They may also put its sides with LED screens that play the product video ads. They may also rig up some sound systems to play the company song or strum along with the video.

Another feature that the company can add is the showroom. Here, they change the metal steel walls of the trucks into durable thick yet safe glass panels. That way, people along the streets can see how they stage the scenes. They can put in actors and stage furniture in order to further enhance their product marketability.

Of course, all these are only limited to the creative design and story board creation of the marketing team. Its members can play and bounce ideas and set ups that will enhance the product best. This can be liked to having a stage play. In effect, viewer interest will increase resulting to increase sales, marketing, and customers.

Location areas covered through these trucks will increase. Because of its size, curious audience will come closer to see their displays. This will result to gaining diverse customers in both numbers and types. Aside from that, cost per mille expenditures will lower due to the affordability of renting these trucks.

Despite that, this type of advertising also has disadvantages to bring. Renting mobile trucks are only on a short term basis, unless stated otherwise in their contract. Though affordable, it incurs costly set up costs. Thus, it is highly recommended if they can do this on a monthly basis to lower its price.

If hiring the services of mobile companies is not in the option, creating their own mobile truck is. What is good about this is that expenses are within company operations. It is a given that it will be costly to make. However, positive results will eventually yield the longer the truck has been roaming in roads. They have much more power in deciding where it drive that they cannot get when in contract with mobile billboard companies.

As a start, the marketing team has to pass to the upper management a feasible and visible design. It should gain the attention of the audience immediately upon first glance. It should also not be too much but powerful in a simple way. Concise and clear information has to be given here to make audience remember the details well. The accompanying image also needs to create a huge impact when seen. Having too many images can lead to an opposite effect and can overwhelm them.




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