A Middle School Introduction To Global Marketing Using Online Blended Entrepreneurship Education

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By Linda Cook


Technology is a great tool educators can use to their advantage. More and more educators are seeing the wisdom of introducing the concept of entrepreneurship into their classrooms as well. Giving middle schoolers a chance to see how the world works through online blended entrepreneurship education for 6th grade through 8th will give them a start in the right direction.

These courses combine in-class with online instruction. Students participate in projects aimed at giving them insight into the basics of global economics. The first lessons address business concepts and how they relate to customers. Ethical conduct is defined. Students are given hypothetical business scenarios and asked to decide whether or not the conduct of the business people constitutes ethical or unethical conduct.

Culture and business is the subject of one lesson. Students watch a video that introduces them to the different ways people greet each other around the world. Terminology is discussed. There is some discussion about how international businesses adjust their messages to adapt to different cultures as a way of providing service to customers while still making a profit.

There is a lesson on global trade and why countries decide it is in their interest to trade with other countries instead of making all their own products. Kids learn about how technology has affected global trade. Students have a chance to play trading games and use this information to try and convince other students to buy their products.

Not every country has the necessary resources to supply citizens with all their needs. Specialization can create a more stable economy. Students are encouraged to participate in games that demonstrate the ways this benefits a country. Teachers lead discussions about how the business decisions of one country affects customers in the global marketplace.

Trade barriers is an important concept that is the subject of a lesson. Students watch a video discussing tariffs. They see real life examples of the ways tariffs affect the balance of trade. The ways trade barriers affect countries around the world, and the different ways employees, customers, and businesses suffer is discussed.

There is a lesson on international currency. Leaders explain different currencies, rates of exchange, and the fact that not all currencies have the same value. Students learn how to use a currency converter and calculate exchange rates. There is a discussion about how different exchange rates affect buying power.

The global workforce, and what is means for the future, is discussed. Students learn how corporations are using modern technology to find the most qualified applicants around the world. They discuss the merits of learning a second language and what steps students would have to take to become successful in a global economy. Students must use language, math, social skill sets, and science to figure out how to resolve global economic issues. These lessons are invaluable for future success.




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