On the surface, you may think that Tumblr is nothing more than a social media platform that's crowded by kids and teenagers. Despite this reputation that the platform in question has seemingly never been able to shake off, it's actually more useful than one may give it credit for. In fact, it's not uncommon for Long Island advertising specialists to take advantage of it. For this to be done, here are 3 misconceptions about Tumblr, debunked.
"There aren't very many people on Tumblr." If you think that Tumblr's audience too small to make it a justifiable investment, think again. There are more than 2.6 million registered users on the site today, along with 432 million blogs and counting. This is also one of the most heavily used platforms on a daily basis, with an average of 22 minutes being spent on the site per visit. Not only is this audience sizable, but it's heavily involved in the platform to boot.
"Only teenagers use Tumblr." While the audience on this social platform skews younger, this doesn't necessarily mean that they're too young to be marketed to. In fact, you may be curious to know what roughly 65 percent of users on this platform are college-educated. What this means is that, depending on their income, you may be able to promote you wares to them. To say that Tumblr is only used by teenagers would be an oversight.
"Tumblr is an American platform above all else." Many people believe that Tumblr is strictly an American website, which isn't true. According to firms such as fishbat, only approximately 42 percent of traffic comes from American users. The remaining 58 percent or so comes from other areas in the world, including the UK. What this means is that if your business isn't in the United States, Tumblr may still offer a benefit, provided you know how to use it.
"There's no reason to use Tumblr for serious marketing." This may be the most commonly believed myth about Tumblr that, when put to the test, doesn't ring true. Granted, you're not going to be able to use the same strategy on Facebook, for instance, that you would here, which makes sense given the differences between these social platforms. However, a unique approach can make a difference. Focus on catering to a different group of people, as opposed to using a cookie-cutter method, and you'll see results in due time.
"There aren't very many people on Tumblr." If you think that Tumblr's audience too small to make it a justifiable investment, think again. There are more than 2.6 million registered users on the site today, along with 432 million blogs and counting. This is also one of the most heavily used platforms on a daily basis, with an average of 22 minutes being spent on the site per visit. Not only is this audience sizable, but it's heavily involved in the platform to boot.
"Only teenagers use Tumblr." While the audience on this social platform skews younger, this doesn't necessarily mean that they're too young to be marketed to. In fact, you may be curious to know what roughly 65 percent of users on this platform are college-educated. What this means is that, depending on their income, you may be able to promote you wares to them. To say that Tumblr is only used by teenagers would be an oversight.
"Tumblr is an American platform above all else." Many people believe that Tumblr is strictly an American website, which isn't true. According to firms such as fishbat, only approximately 42 percent of traffic comes from American users. The remaining 58 percent or so comes from other areas in the world, including the UK. What this means is that if your business isn't in the United States, Tumblr may still offer a benefit, provided you know how to use it.
"There's no reason to use Tumblr for serious marketing." This may be the most commonly believed myth about Tumblr that, when put to the test, doesn't ring true. Granted, you're not going to be able to use the same strategy on Facebook, for instance, that you would here, which makes sense given the differences between these social platforms. However, a unique approach can make a difference. Focus on catering to a different group of people, as opposed to using a cookie-cutter method, and you'll see results in due time.
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