How To Succeed As A Freelance Art Director Los Angeles

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By Peter Lee


They might not admit but a majority of designers can't wait to get to the point they are independent art directors. True, the career is one of the most coveted ones, but you don't need magic to be one. All you need is to put the necessary effort and follow the right tips that will fasten the process of becoming a respected freelance art director Los Angeles. Here are some of the tips that most successful art directors have used to get them to where they are today.

One of the most interesting advice you can ever get anywhere is that you have faith and make leaps. Most experienced art directors will agree that there is nothing more exhilarating than winning business which you do not know yet how to efficiently execute it. This is the time that you will discover that you have to learn fast what you have to do. With a few such experiences, you will master how to find your way out and move faster to becoming a trusted art director.

Another trick you can use is to make things harder for yourself as you start out. Remember less is more sometimes, so learn to set constraints then try to work within. This will inspire some creative solutions. For instance, you can limit the number of fonts you use or the color palette. This way you will become more unique. As you do all these, remember that freelance creatives lead interesting lives, so do not try to be so serious with yourself. It will take time to master your craft.

One other trick that is important nearly in all fields is to try to understand the content before sitting down to work on a project. The best way to go about this is to do a deep research and read all draft documents to enable you to make smart decisions. So, make sure you have done necessary groundwork before commissioning art to a story.

One of the things that will motivate you to deliver the best is working with an interesting client. It can be difficult identify those clients as you start out but when you do, they will inspire you to be a better art director. When you are able to comfortably stretch your creativity, you will move faster to become a skillful art director.

Some people have found it easier to start from anywhere including working for free on their own as if they were handing a paying job. This will give you an experience of working with a real project and get you ready to do a satisfactory work when you get paying clients.

One of the things you should stay away from is stealing other people's ideas. It is okay to borrow or learn from successful creative work from other art directors, but do not copy them. It is not only a creativity killer but it is also unethical. It wouldn't make sense to call yourself a creative person yet what you do not reflect that.

After everything is done, it is best to just chill out. I know sometimes, art directors can be excited and carried away by cool stuff they are doing. It is good to believe in what you do, but remember that you are not a lifesaver. So, after art directing that unique magazine or doing a thing that no one has tried before, just chill out.




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