Long Island Advertising: 4 Ways To Go About Emoji Marketing

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By Paula Hess


To say that emojis are popular would be an understatement. In fact, it's not out of the question to consider them part of our culture, as they've changed how we interact with people on the digital front. With that said, most people think of emojis in the general sense. There aren't many people that consider the possibility of emoji marketing, which can benefit your business if done correctly. By following these 4 tips, you'll obtain Long Island advertising success.

First and foremost, understand that there are certain times where emojis are most appropriate. Let's say that, for the sake of argument, that you are a restaurant or eatery owner that has new menu items to share. You may want to promote these with the help of emojis, as these coincide with your content and create interest. This is just one of the many tips that reputable firms like fishbat can provide those who are just starting out.

Second, understand which emojis will be the most effective for marketing purposes. You may think that a simple smiley face is all that you need, but there is a surprising amount of complexity involved in this process. Someone who works in real estate, for example, may want to think about including an emoji of a house or building in an email they send. This helps headlines stand out, which goes a long way in growing one's business.

While it's entirely possible to emojis for marketing purposes, don't use them to an excessive degree. It's entirely possible to become over-reliant on these images, meaning that they can take away from the value you're meant to provide others. A string of emojis in lieu of informational text can be off-putting to certain groups. This is just one of the reasons why emojis should be treated as complementary assets.

Lastly, understand that emojis can be used to increase the rate of communication. If you create a post on social media that includes a call to action, it's fair to expect it to perform to a certain level. You can increase this level of performance by including emojis, which will theoretically draw more attention to your message. Try this out a few times and you'll see just how much more effective your messaging will be.




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