Long Island Advertising: The Best Linkedin Content Engagement Tips

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By Rob Sutter


One of the biggest challenges of publishing articles on LinkedIn is getting them read by as many people as possible. Long Island advertising agencies across the board can agree, which is why it's important to know how to get your content seen. Believe it or not, improving engagement in this respect isn't as difficult as it appears. For proof of this, here are a few methods that you can start using as soon as possible.

When it comes to increasing content views, variety goes a long way. Let's say that, for the sake of argument, that you publish an article discussing self-help tips. Next week, you may feel compelled to share a personal story that not only touches on your professional life but how it shaped you into who you are. These are just a few possibilities for LinkedIn articles that, above all else, can help boost engagement.

Next, be timely with your posts. If you publish your articles too little or too late during the week, it's unlikely that they will be seen by as many people as you'd like. Your safest bet is to publish your work during the middle of the day, preferably between the hours of 11 AM and 1 PM, so that you can get as many engaged professionals reading your content as possible. These times and days may vary, but consider them a collective starting point.

Lastly, stay involved on LinkedIn as much as you can. After all, this is still a social media website we're talking about, so it's fair to expect your networking activity to have a benefit. One of the ways that it helps is that it allows your connections to better remember you. They will also be more likely to see your articles and perhaps even read them. The more that you network on LinkedIn, the better your content will perform.

It can be difficult to obtain engagement on your LinkedIn content, especially if you've spent ample time working on making it the best that it can be. You shouldn't be discouraged, however, since improvement can be as simple as taking a few small steps. Even the slightest improvement will make a difference. By taking the time to perfect said content and follow tips like the ones covered earlier, you'll be more driven to use LinkedIn as a marketing vehicle in the future.




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