Consumers of products, brands, and services only purchase them when they know they exist. It is the reason why businesses conduct intensive promotions to reach their target markets. Even in the past, organizations relied on outdoor advertising by using flyers and posters. The traditional print promotion has however been enhanced to improve efficiency and lower the budget. The following are reasons why businesses are using LED billboard advertising.
One of the reasons organizations are using digital screens is that they are cheap. Paying online marketers is very expensive. Choosing to use brochures and posters for outdoor promotion, on the other hand, will be very expensive due to the printing of the posters. You do not necessarily have to pay for hundreds of full-color flyers to be put on all streets of the city. It will be very costly. Digital screens make sure you can create the ad digitally and send copies free of charge.
The next advantage is that there is a short lead time. The advertisement is sent electronically to the display which takes hours. The need to wait for weeks or send the ad weeks before it goes up the screen is eliminated. After a few hours, you will see the content you were advertising which is contrary to what happens in traditional counterparts. One sends the prints manually and so you have to do it days prior to the ad going up on the screen.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Again, LED screens are flexible. The information is sent electronically which makes it easy to change the advert after a certain period of time. It is possible to send two promotions and use time slots to display them both. Similarly, it is easier to customize the message by adding or removing some content without having to pull down the whole billboard.
The extended period of advertising is another benefit. The state requires a promotion campaign on a billboard to last up to half a month after which it should be brought down. However, you can promote your product in LED displays by running your advertisement for a short time but do it for a long time. In case you have offers on Friday, you can start promoting the product every Wednesday, Thursday, and Friday to cut costs.
The bad thing with traditional print ads is that one cannot choose specific times when the content can go up the screen because there are no time slots. The timing of an advert is crucial because if it is the wrong time, the message will not reach the target population. However, being able to decide the right time you want your ad on the billboard helps a lot.
Lastly, it is possible to use the above features to change displays. A restaurant can display their breakfast menu from 7 am to 10 am. During the lunch hour, they can change the menu and do the same for dinner too. A bar can set their advert from 5 pm when people are coming out of work. The LED screen advertising, therefore, allows for creativity.
One of the reasons organizations are using digital screens is that they are cheap. Paying online marketers is very expensive. Choosing to use brochures and posters for outdoor promotion, on the other hand, will be very expensive due to the printing of the posters. You do not necessarily have to pay for hundreds of full-color flyers to be put on all streets of the city. It will be very costly. Digital screens make sure you can create the ad digitally and send copies free of charge.
The next advantage is that there is a short lead time. The advertisement is sent electronically to the display which takes hours. The need to wait for weeks or send the ad weeks before it goes up the screen is eliminated. After a few hours, you will see the content you were advertising which is contrary to what happens in traditional counterparts. One sends the prints manually and so you have to do it days prior to the ad going up on the screen.
Placing posters all over the streets is a good thing but some people might not see the advertisement if it is placed in the back of a building. Reaching the target demographic will therefore take time. But for digital promotions on screens, it gets to a very large population within a short while since the displays are situated in strategic locations like time squares, roundabouts and busy streets where people are always passing.
Again, LED screens are flexible. The information is sent electronically which makes it easy to change the advert after a certain period of time. It is possible to send two promotions and use time slots to display them both. Similarly, it is easier to customize the message by adding or removing some content without having to pull down the whole billboard.
The extended period of advertising is another benefit. The state requires a promotion campaign on a billboard to last up to half a month after which it should be brought down. However, you can promote your product in LED displays by running your advertisement for a short time but do it for a long time. In case you have offers on Friday, you can start promoting the product every Wednesday, Thursday, and Friday to cut costs.
The bad thing with traditional print ads is that one cannot choose specific times when the content can go up the screen because there are no time slots. The timing of an advert is crucial because if it is the wrong time, the message will not reach the target population. However, being able to decide the right time you want your ad on the billboard helps a lot.
Lastly, it is possible to use the above features to change displays. A restaurant can display their breakfast menu from 7 am to 10 am. During the lunch hour, they can change the menu and do the same for dinner too. A bar can set their advert from 5 pm when people are coming out of work. The LED screen advertising, therefore, allows for creativity.
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You can find the top options in LED billboard advertising by visiting our web pages now. To know more about our human walking billboards and our digital billboard trucks, go to http://www.illuminatedmobile.com .
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