Anyone that specializes in Long Island advertising will tell you that content is paramount. This is especially true on social media, which brings us to the topic of LinkedIn. One of the best-performing types of content on this platform are videos, which users can make and post on their own feeds. Before you start recording on your phone, however, here are a few traits that your videos should have to be as engaging as possible.
Terse - The length of your LinkedIn videos goes a long way from a performance standpoint. By keeping the content in question brief - a video on social media shouldn't go any longer than a minute or so - you will be more likely to maintain the attention of your core audience. While there are other factors that contribute to a video's performance, companies like fishbat will tell you that this is one of the most vital. The shorter you can make your content, the better it's likely to perform.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Prompt - You should be prompt when it comes to posting LinkedIn videos, too. To better frame this, if a news story that you find interesting breaks, you'll want to get your thoughts out about it as soon as possible. The video that you'll record on the story in question should be published the day of so that, in theory, it attracts as much attention as possible. This is an example of promptness in action when it comes to LinkedIn content in general.
Terse - The length of your LinkedIn videos goes a long way from a performance standpoint. By keeping the content in question brief - a video on social media shouldn't go any longer than a minute or so - you will be more likely to maintain the attention of your core audience. While there are other factors that contribute to a video's performance, companies like fishbat will tell you that this is one of the most vital. The shorter you can make your content, the better it's likely to perform.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Prompt - You should be prompt when it comes to posting LinkedIn videos, too. To better frame this, if a news story that you find interesting breaks, you'll want to get your thoughts out about it as soon as possible. The video that you'll record on the story in question should be published the day of so that, in theory, it attracts as much attention as possible. This is an example of promptness in action when it comes to LinkedIn content in general.
About the Author:
Consult fishbat to learn more regarding LinkedIn and other social networking platforms.
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