If you own a retail business, you have to have customers. If that business includes a brick and mortar store, the customers have to be enticed inside. To get customers to the store a multiple pronged marketing approach is necessary. You will need promotional mailers, a great website, community outreach, and local media promotion. In addition, you must create compelling retail storefront signage. You can avoid the mistakes many make with their signs by following a few tested design tips.
Make sure customers can see the signs. Before you put anything in the window or in front of the business, you have to determine how visible the sign needs to be to maximize its effectiveness. What you decide will determine how big the sign is, the way it's designed, and how much copy you put on it. Visibility and legibility are critical.
Cluttering the sign with graphics and copy will defeat your purpose. Sometimes people try to write a novel on a window sign and decorate any leftover space with clever graphics. All this does is confuse the reader. Her brain can't tell her eye where to look first. The whole thing becomes a blur. This won't result in a new customer excited to walk into your store and buy something, which is your goal.
White space is your friend. If your sign is cluttered with copy, it is hard to read. If it is hard to read, the buying public won't read it. White space helps the reader's eye move through the copy. About forty percent of your sign should be completely empty. That may seem like a lot, but the experts say it is the best way to ensure your message is clear, concise and easy to read.
Choose your typefaces, or fonts, carefully. A lot of people mistakenly believe using all capital letters makes their signs look bolder, bigger, and easier to read. Unfortunately, when everything is capitalized, the customer's eye can't navigate the words. Copy that is printed in lower and upper case leads the customer's eye through the your copy making it easier to read.
Borders are effective. This is especially true when you're trying to get attention from traffic on the street. Borders effectively pull the customer's eye into the sign. Graphics are also effective, but you don't want to overuse them. Signs printed in full color attract more attention than those printed in one or two colors.
Color combinations matter. You need plenty of contract between your background and foreground colors. If you choose a black background, be sure the copy is in a light color such as white or yellow. The same goes for a white background. Be careful with a dark background. It is harder to read light colored copy against a dark background than the reverse.
Advertising isn't cheap. You don't want to waste your money on ineffective signage. You can make your signs pop, without spending more money, by following these smart strategies.
Make sure customers can see the signs. Before you put anything in the window or in front of the business, you have to determine how visible the sign needs to be to maximize its effectiveness. What you decide will determine how big the sign is, the way it's designed, and how much copy you put on it. Visibility and legibility are critical.
Cluttering the sign with graphics and copy will defeat your purpose. Sometimes people try to write a novel on a window sign and decorate any leftover space with clever graphics. All this does is confuse the reader. Her brain can't tell her eye where to look first. The whole thing becomes a blur. This won't result in a new customer excited to walk into your store and buy something, which is your goal.
White space is your friend. If your sign is cluttered with copy, it is hard to read. If it is hard to read, the buying public won't read it. White space helps the reader's eye move through the copy. About forty percent of your sign should be completely empty. That may seem like a lot, but the experts say it is the best way to ensure your message is clear, concise and easy to read.
Choose your typefaces, or fonts, carefully. A lot of people mistakenly believe using all capital letters makes their signs look bolder, bigger, and easier to read. Unfortunately, when everything is capitalized, the customer's eye can't navigate the words. Copy that is printed in lower and upper case leads the customer's eye through the your copy making it easier to read.
Borders are effective. This is especially true when you're trying to get attention from traffic on the street. Borders effectively pull the customer's eye into the sign. Graphics are also effective, but you don't want to overuse them. Signs printed in full color attract more attention than those printed in one or two colors.
Color combinations matter. You need plenty of contract between your background and foreground colors. If you choose a black background, be sure the copy is in a light color such as white or yellow. The same goes for a white background. Be careful with a dark background. It is harder to read light colored copy against a dark background than the reverse.
Advertising isn't cheap. You don't want to waste your money on ineffective signage. You can make your signs pop, without spending more money, by following these smart strategies.
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Find the best options in retail storefront signage for your budget by visiting our official website today. To know more about our neon signs, pole signs and electronic message signs, take a look at http://www.coastsigns.net .
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