What Travel Agencies Should Know About Long Island SEO

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By Paula Hess


Travel agencies are established to make trips for others - vacations, honeymoons, etc. - go as smoothly as possible. Depending on where you live, there may be a number of agencies in your area you can contact for this specific purpose. With that said, it's important to understand how these companies can rank online so that they can be easily found on Google, Bing, and the like. Here is what should be known about Long Island SEO in this respect.

When discussing SEO methods for travel agencies, improved web design is a good place to begin. For instance, let's say that your website looks the same on your phone as it does on your computer. This represents a lack of responsiveness, which can hurt the user experience if they want to find the information they're looking for on the go. Responsive design is stressed by names like www.fishbat.com and understandably so.

Once you have a high-quality website established, content creation must be carried out. Every travel agency that's active online must provide value to current and potential clients alike, which is especially true when discussing digital media. A blog section is recommended for your site so that content can be easily displayed. Everything from vacation planning to the best places to visit during certain times of the year will be good topics to start with.

Finally, be mindful of the links that you can create. While it's entirely possible, not to mention recommended, that you link to yourself on your own travel website, external sources should be considered as well. There is a bevy of third-party publications that allow independent writers to publish their own work, provided it fits with their guidelines. By taking the time to create a diverse link portfolio, your company's SEO will benefit.

As you can see, there is much for travel agencies to know when it comes to search engine optimization. Ranking online may seem like a challenge, especially as the rules of SEO seem to change on a regular basis, but don't let this deter you. As time goes on and the effort is put in, you will find yourself developing more of a presence online. Ergo, your chances of attracting new clients will be that much greater.




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